If you want to make your DIY logo look as professional as possible, there are quite a few things that you will want to keep in mind. It’s important that your new company logo looks really good, because otherwise it won’t do anything for your business or brand.
1: It’s All about Equal Spacing
It is important that you have equal spacing between the letters and graphics in your logo. While this may be a somewhat subtle change, it can be very effective when it comes to making your logo look a lot more professional as a whole. When you are going about designing your logo, you will want to act as if there is an invisible border around each piece. Make sure that you keep the white space distance the same throughout for the best possible effect. Too much space can really take away from the overall aesthetic of any logo.
2: Select a Professional Color Palette
You will also need to select a color palette that looks professional while still grabbing attention in a positive way. Take your time when choosing the right color palette to use so that your logo turns out looking exactly how you want. There is nothing wrong with looking at logos of companies that are similar to yours to see what kinds of colors they used. When you take the time to choose the right color palette for your logo, it will likely end up looking great as a whole.
3: Use the right Font
The font that you choose to use for your logo will speak volumes about it, and whether that is a good or bad thing is entirely up to you. The last thing you want to do is use a ridiculous type of font like Comic Sans, because nobody who sees your logo will take your business seriously. You might even want to think about using a custom font that will achieve the exact kind of look that you are going for. It’s also a good idea to keep in mind that your font shouldn’t be so fancy that it’s not legible to those who see it. It’s obviously important that people are able to understand what any words that are in your logo say. This is a common mistake that a lot of businesses make, and they always end up regretting it.
4: Using Contrasting Fonts
That’s right, another tip about fonts, but it’s an important one. One of the best and most effective ways to make sure that your logo looks professional and attractive is to use two different fonts that contrast but in a good way. You will still need to make a point of selecting fonts that look good and clean, but they should contrast in a positive way. You might want to have the font at the top of the logo be in cursive while the bottom half is printed. This contrast might do more for your font than you think.
5: Stay Away from Elements within Elements
It’s never a good idea to include elements within elements, because it will just make your logo look cluttered and unpleasing to the eye. For instance, stay away from doing things like putting a lot of text within a circle or any other shape for that matter. The last thing you want is for your logo to look too cluttered, because it can make it confusing for those who see it. Always make sure that you can read the text of your logo without any issues.
6: Make sure it’s Readable even at smaller sizes
When you are designing your logo it’s important to keep in mind that it should be easily readable even for those who are on their phones or other small mobile devices. Not everyone who views your logo will be seeing it on a big computer monitor, so you will need to remember that when designing it. You should also make sure that your logo is readable in black and white. There are just certain colors that do not translate well into black and white, so you will need to carefully select the ones you want to use for your logo.
7: Don’t be too Cliché
It’s also important to remember that being too cliché is never a good thing. This means that you should vary your design in subtle yet effective ways that will make it look both professional and unique. A lot of people use one too many cliché design elements when creating their company’s logo, and it never turns out well. Don’t get too caught up in utilizing current design trends, because they just might end up working against you instead of for you.
8: Use a Subtle Color Palette
Make sure that you choose a subtle color palette that isn’t too bright or over the top. One thing that all professional-looking logos have in common is that they use subtle colors that still get the job done.
9: Utilize Negative Space Properly
You should definitely make an effort to utilize the negative space in your logo so that it’s not just a big empty space that doesn’t really serve any purpose at all. The FedEx logo is one great example of using negative space properly, so you will definitely want to take a look. Get creative with how you use negative space in your logo so that it doesn’t end up taking away from the overall design.
10: Create a Design that’s relevant to your Business
The design for your logo should be relevant to your business in some way. Take the time to come up with an overall look that will remind people of what your company offers in terms of its products or services. If your logo doesn’t have a relevant design, it most likely won’t be effective when it comes to helping you get new customers. When you create a design that suits your company, it will be all the more effective.