Your logo is going to be very important when it comes to how people view your business overall, which is why you will need to put lots of thought into how it is going to look. You will definitely need to be aware of the more popular logo design trends this year so you can create a logo that will look great and make you stand out from the competition.
1. Broken Letters
A lot of graphic designers seem to favor the “broken letter” style when it comes to logo design. This particular trend has the potential to give a business’s logo a truly unique look that sets it apart from so many of the others. The key here is to create letters that are broken but can still be clearly discerned by those who read them. Chances are you have seen at least a few logos that use this style, and it’s definitely growing in popularity.
2. Clean Designs
Another logo design trend that has definitely become prevalent in 2017 is clean, simple looks. If you are going about designing your own logo or having one made by professionals, you will definitely need to keep this in mind. Clutter is a thing is a thing of the past when it comes to professional logos, so you don’t want yours to look too messy at all. A nice simple design will make your logo much easier on the eyes, which in turn will bring you more customers. These days people don’t like company logos that are too cluttered, because it’s just such an eyesore.
Many professional graphic designers are also emphasizing the importance of cropping when it comes to logos. You have probably noticed that a lot of company names/logos are being cropped so that 100% of the letters are not visible. The key to cropping with regards to logos is to cut off a little bit but not so much as to where people won’t be able to tell what your logo means or says. This can be an extremely effective method when you are trying to give your business a hip, edgy sort of image that will stand out in a big way.
4. Simple Color Pallets
A simple color palette is definitely considered to be a key factor when it comes to creating a great-looking logo for any business. You don’t want your logo to have too many different colors, as this can lead to a very cluttered look that will completely ruin the design as a whole. It is important to come up with a logo design that puts emphasis on individual colors. There should be one color in particular that is more prevalent than any others in your logo, but a few different ones can add some nice variety for a not-so-boring sort of look.
5. Photographic Textures
Abstract photographic textures have also become incredibly popular in logo design this year, and it’s a trend that isn’t showing any signs of slowing down anytime soon. This makes for a great way to add personality to your particular brand so that it looks a lot more unique. If you don’t want your logo to be boring and bland like so many of the others you see all the time, this is one way to achieve a more interesting aesthetic. One of the best things about adding photographic textures to your logo is that there are so many different things that you can do with them.
Geometry definitely isn’t a new concept when it comes to logo design, but in 2017 it has definitely taken on a special importance. There are all sorts of interesting things that you can do when it comes to geometric shapes, and it is highly recommended that you take the time to explore some of them. There is absolutely no doubt that geometry places a vital role in logo design, especially these days. If you are going about designing a new logo for your business, you will not want to neglect this aspect at all.
7. Hand-Drawn Designs
A fully digitally designed logo might be exactly what you need when it comes to making your business stand out in a noticeable way. This is certainly a trend that has been gathering more steam recently, and for good reason. One of the things that so many businesses and customers like about hand-drawn business logos is that they seem more human and less cold. If you want a warm, welcoming look for your logo, you will want to consider making use of this particular design trend. A hand-drawn logo can still look professional while letting people know that you don’t take yourself too seriously.
8. Pattern and Repetition
Both pattern and repetition play an important role in modern logo design. People tend to like logos that are comforting in a familiar sort of way, which is why this trend is here to stay. By choosing a repeating pattern of some kind for your business’s logo, you will definitely increase your chances of it being well-received by most. There are an endless number of patterns that you can choose for your logo, but it’s important that you don’t have too cluttered a look. It can be tricky to pull this off successfully, but it’s definitely worth it in the end.
It is important to keep in mind that just because you use a trendy logo design idea with your logo, it doesn’t mean that it won’t still be wholly unique. These trends are a recipe for success when it comes to creating a logo that looks great and really speaks to people who see it. There are still a lot of businesses that are completely unaware of these trends, and as a result their brands suffer. If you want to give your own business the best chance of success, you will definitely need to consider using one of these design ideas in your own logo.